The Coca-Cola Company is interested in leveraging the on-demand/freelancer market to drive greater access to qualified talent and support cost savings goals via deploying alternative workforce solutions.  Coca-Cola and its Managed Service Provider (MSP) TAPFIN are conducting a Request for Information to explore the capabilities and business models of the various platforms and service providers in the market space.  

It is Coke and TAPFIN's intent to select, contract, and onboard platform/service providers by 9/30/21 to supplement the Program’s more traditional talent supply chain.

Anticipated spend volume through the on-demand/freelancer market is not known at this time, however, outside estimates of $1M-$4M across all freelancer categories is being shared for 2022. Coca-Cola is committed to this sourcing channel as reflected in their overall innovative approach to business.  The ideal platform/service providers are those willing to partner with Coca-Cola and TAPFIN to explore current and future needs, build upon successes, and experience business growth as on-demand/freelance culture further matures.